New Branding Package

I completely loved working with the fab Sarah Stone on this project commissioned with Dundee Council through her own business, Samtaler.

Together we created new branding for the new electric vehicle charging hubs based all over the Scottish city. We wanted to keep with the expected colour ways of environmental green but with an added, modern, up to date twist of the graphic background. The branding needed to compliment it’s city usage, being easily recognised but complementary in situ around residential sites.

The logo itself also needed to be quickly recognised by traffic passing by so there is a strong use of iconography representing the charging element.