The Armed Forces Covenant Fund Trust makes grants to support the Armed Forces community. In December 2019 they rebranded and commissioned Design Jesssica to complete the work.
The AFCFT had a strong idea of what they wanted – a strong brand that worked flexibly around all elements of their work, be that grants directly to the Armed Forces community, or to Veterans’ and their families.
Together we created something super modern, but elegant and refined. We opted for a strong, tri-service palet, supported by a muted grey. Teamed with bold graphics and ‘traditional’ military secondary colours to add some heritage, the new brand is now in use throughout the company. Below are the final designs for the branding.